WHAT IS OUR GOAL?
What does sustainability mean to us?
It would probably be most sustainable if we never founded Monserat in the first place. But would that be better for the environment? Would mountain bikers then not buy MTB clothing, or would they buy clothing from a brand that does not value sustainability? We think the topic of sustainability cannot be dealt with so quickly and the solution is unfortunately not so easy to find.
That's why we try to explain to you what it means to us to be sustainable and to act sustainably:
For us, sustainability means above all a process of constant improvement. We are constantly learning new things and gaining valuable experience in living sustainable every day, which we integrate as early as possible into our production and our general actions. Of course we are not perfect and we also consume energy and produce waste. But we promise to constantly question ourselves and to always try to make our actions and our product range even more sustainable. It is not necessarily about making it perfect, but making it better than before. I guess if we would try to make it perfect from the beginning, we would probably never bring a product to the market.
"Sustainability is therefore a goal for us, perhaps even an unachievable goal. And we see ourselves and our brand as the process of getting a little closer to that goal."
Our most important principles for sustainable action:
- A process of constantly getting better in the field of sustainability
- A high quality product that can last several years
- Recycled and ecologically produced raw materials
- Fair working conditions and safe working environments
- Designs that are not outdated after one season
- A short supply chain
- No unnecessary packaging materials
- It's a matter of principle